Summary of Work for the Nanchang August 1st Uprising Memorial Museum in 2021
Release time:
2022-03-21
In 2021, our museum focused on the brand building of the "August 1st Nanchang Uprising", emphasizing the education of party history and activities for the centenary of the founding of the party, achieving high standards and exceeding the initial work plan. The relevant content is reported as follows:
(1) Multi-dimensional creation of industry models, the August 1st brand deeply rooted in people's hearts.
1. The three-part series of propaganda and education made a stunning debut. The first is the Red Story Hundred-Person Tour Lecture.Recruiting a hundred volunteers to formthe "Hundred-Person Lecture Group" to conduct 100 sessions of Red Story tours. On March 7, the formation and flag-giving ceremony of the Hundred-Person Group attracted more than 10 media outlets including People's Daily Online and Xinhua News Agency, with nearly 1 million views across various platforms. As of now, the lecture group members have completed 119 lectures, reaching over 6 million online and offline audiences.The second is the situational storytelling performance of "The August 1st Army Flag Red" for party history education.On July 31, we launched"The August 1st Army Flag Red"storytelling performance,which presented a panoramic view of the historical process of the Nanchang Uprising, celebrating the immortal achievements of the people's army as they forged ahead through hardships and bloodshed. The performance received unanimous praise from the city's four leading bodies and the audience.The third is the immersive live-action drama "That Year August 1st".Around the National Day,we launched the province's first immersive live-action drama set in a revolutionary site, "That Year August 1st", with a total of5 performances. The drama was created on-site at the revolutionary site, inviting the audience to participate directly in the performance, allowing them to touch history up close. The Provincial Propaganda Department, Provincial Department of Culture and Tourism, and other organizations and the public gave high praise, attracting attention from Xinhua News Agency, and over 20 mainstream media outlets including CCTV and People's Daily reported on it.
2. Highlights of exhibitions and displays.To celebrate the centenary of the founding of the party, we continuously held exciting temporary exhibitions throughout the year. The exhibition "A Century of Reflection, Red Heart Towards the Party - Thematic Exhibition Celebrating the 100th Anniversary of the Founding of the Communist Party of China" was reported on the day of its opening by CCTV News and successfully selected as a "Recommended Boutique Exhibition for the 100th Anniversary of the Founding of the Communist Party of China" by the Publicity Department of the Central Committee and the National Cultural Heritage Administration; to further enrich the red education carriers, we introduced three boutique thematic temporary exhibitions: "Brave Cattle Charging Forward", "Red Century", and "Foundation of the Republic"; we conducted a hundred touring exhibition activities, sending four original exhibitions such as "Generals of the Republic Emerging from the Nanchang Uprising" and "Eternal Banner" to over 30 institutions nationwide including Shanghai University, achieving good social benefits; at the same time, we collaborated with Nanchang Rail Transit Group to create a themed exhibition station for learning party history, integrating party history knowledge into people's daily lives, making it truly come alive and heat up.3. Red cultural and creative products are thriving.
Innovatively developed 36 red cultural and creative products in 11 categories, such as the "Oriental Dawn" book lamp, military secret game chess, and spirited night lights.These products were actively showcased at the 2021 China Red Tourism Expo, the 2021 Jiangxi Cultural Development Tour Exhibition, and other exhibitions and competitions, receiving honors such as "Top Ten Gifts of Nanchang" and "Bronze Award at the 2021 China Characteristic Tourism Commodity Competition"; in the "National Red Cultural and Creative Boutique Zone" at the National Museum of China, the "Raising the Military Flag: Art Book Stand Set" was reported by People's Daily and reprinted by China Daily, China Youth Daily, and the Learning Power platform; we initiated and participated in online and offline interactive activities such as the Chinese Cultural Heritage "Koi Activity", World Book Day, and Cultural and Natural Heritage Day, and collaborated with the Youth League Committee and Jiangxi Education Publishing House to hold the new book launch of "Our August 1st", which attracted attention from Xinhua News Agency and the Learning Power platform, further enhancing the visibility and influence of "August 1st" cultural and creative products; we upgraded the cultural and creative area in the museum to welcome the centenary of the founding of the party.The flagship store "Hero City Gifts of Nanchang" was rated,breaking through the impact of the pandemic,As of now, the revenue has reached1.32 million yuan, a year-on-year increase of 132% from last year's 569,000 yuan.4. The publicity matrix is making a strong impact.
First, we comprehensively utilized websites, WeChat, Weibo, micro-videos, and other online platforms to serialize"Little Junjun and the Sweet Encounter with the Twenty-Four Solar Terms" and "Glory - Pursuing the Red Memories of Hailufeng", and especially initiated topics and columns such as #Little Junjun Talks Party History# and #Red Heart Towards the Party, Celebrating a Century#, accumulating over 7 million reads. According to statistics, over 490 pieces of content related to party history education were published on new media platforms, with 6.2 million online views and 16,000 likes; the series of promotions for the red cultural heritage "Guardians of August 1st" successfully selected as a 2021 National Cultural Relics All-Media Communication Boutique (New Media) Promotion Project; in the first and third quarters of 2021, our museum was consecutively listed in the "Top Ten Hot Search Revolutionary Museums" on the China Museum Hot Search List, ranking fifth and sixth respectively.Second, we actively cooperated in large-scale cultural activities at the national, provincial, and municipal levels, promoting the place where the military flag was raised to the people of the country, such as successfully hosting the 2021 "5.18 International Museum Day" main venue activities in Jiangxi, and the sub-venue activities of the 2021 China Red Expo; we vigorously cooperated with the Publicity Department of the Central Committee on the special topic "Striving for a Century, Setting Sail for a New Journey", actively connecting with major mainstream media to carry out integrated media publicity for party history education, such as launching the Jiangxi Week and Nanchang Day of the national tour of the "Centenary of the Party, Path of Original Intention" by The Paper, and releasing the "China Recommendation: National Treasures" featuring the Nanchang Uprising Memorial Museum; we received over 200 reports from platforms such as People's Daily, Guangming Daily, CCTV, Learning Power, the National Cultural Heritage Administration, and China Memorial Museum.(2) Upgrading the quality of red landmarks.The Nanchang brand showcases its charm.
1. Continuous focus on epidemic prevention and control.Strictly following the overall requirements of
"limited flow, reservation, and staggered peaks"we implemented a real-name reservation policy for visits, jointly created a smart internal security project with the Nanchang Public Security Bureau, and it was included as a pilot project in our city's creation of a national social security prevention and control system demonstration city.The reservation platform informationis connected to the municipal public security system andis reviewed by them.We are also doing well in offline由其进行审核，线下做好"Three verifications and one mask wearing", disinfection in the museum, patrol inspections, etc., while strengthening internal personnel management.A solid three-in-one defense against the epidemic through human defense, technical defense, and physical defense, ensuring safe reception and orderly visiting.
2. Upgrade of visitor service quality.First,continuously strengthen hardware infrastructure,upgrade and transform the queuing passage, install8 cooling air curtains, add a green channel; initiate the renovation project of the conference system in the conference room and multifunctional hall, add 7 drinking water machines, hearing aids, braille glasses and other assistive devices for the visually and hearing impaired, further improve convenience services;Second,continuously improve the guided tour service to meet the public's demand for learning about party history,conduct special guided toursin 2050 batches, create two themed micro-party courses "Nanchang Uprising: The Starting Point of the People's Army's Commitment to Its Mission" and "Following the Party Forever - The Enlightenment of He Long Joining the Party", selected for the excellent video exhibition of Jiangxi's party history learning education, and warmly serve.The service has received wide acclaim, with a total of1.2061 million visitors, free explanations for 2568 batches, successfully ensuring the reception of important guests such as He Weidong, commander of the Eastern Theater Command, and Yang Xiaodu, deputy secretary of the Central Commission for Discipline Inspection, for 31 batches.
3. Thematic activities are vibrant.First, in conjunction with major holidays and anniversaries, focusing on party history learning education, a total of 13 thematic educational activities were conducted,with a total of 138 times, among which the "Learning Party History, Remembering the Original Intention, Passing on the Flame, and Commemorating the Heroes" Qingmingactivity attractedover 23,000 visitors to the museum, with over 5 million netizens participating online,the "Forever July 1" themed activity was live broadcasted by Nanchang TV, with 110,000 viewers online within 90 minutes; second, establish the "August 1" research study brand, collaborate with four schools including Nanchang No. 19 Middle School and Nanchang Nangang School to co-build, conduct themed activities such as "Sand Painting Party History, Children's Hearts Forever Towards the Party" and "The First Lesson of School in the Hero City, Strong Nation Has Me and You", and achieve results transformation, which will lead to the publication of "Red Aesthetic Education - Classic Cases of Youth Education at the Nanchang August 1 Uprising Memorial Hall" at the end of the year.
4. Constant vigilance in cultural relic protection.First, adhere to the museum leadershipon duty 24 hours a day, monitoring center on duty 24 hours, property company day and night patrols with a three-level duty system, conduct monthly fire safety inspections and special investigations of fire hazards and seasonal special rectifications, strengthen security measures in human defense and technical defense, ensuring safety without accidents; second, complete the electronic entry of cultural relic archives, high-definition scanning and physical inventory of over 8,000 old photos in the collection, complete the preliminary application for preventive protection projects of the collection, and digital protection projects for movable cultural relics; third, strengthen the protection of revolutionary sites, implement regular safety inspections, and a "two-line" range inspection system, orderly promote the reinforcement project of He Long's command post, and a series of cultural relic protection projects such as security and fire protection engineering for the Zhu De Officer Education Group.
recommend News
Copyright 2021 Nanchang August 1st Uprising Memorial Hall All Rights Reserved |Bayi Pavilion WeiboWebsite construction:www.300.cn