Summary of Work for the Nanchang August 1st Uprising Memorial Museum in 2020
Release time:
2021-03-18
2020 was a special year. Under the correct leadership of the Municipal Bureau of Culture, Radio, Television, and Tourism, our museum, despite the impact of the pandemic, remained true to our original intention and mission, forging ahead in various work areas and achieving good results.Here is the summary of this year's work and the plan for next year.The report is as follows:
(1) People-oriented, the visiting service has been continuously improved.During thepandemic closure, our museumquicklylaunched an online digital museum,andan online VR panoramic tour, helping the public to"visit exhibitions online without leaving home"; after reopening, we strictly implemented pandemic prevention and control measures, fully implementing time-based reservations and flow control policies, and continuously upgraded and optimized the reservation system based on visitor feedback..As ofnow,we have received a total ofover 10,000 visitors, hosted38.1multiple guided tours, successfully ensuring the reception of important guests such as Su Hui, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, and He Lifeng, Secretary of the Party Leadership Group of the National Development and Reform Commission.584We have received guests 12 times; to further enhance the visitor experience, we have collaborated deeply with Huawei to innovate a brand new smart interpretation experience, integrating rich virtual content in the exhibition area with the holographic reproduction of historical events,striving tocreate the first smart holographicinterpretation redmemorial hall in the country.(2) Refining quality, the exhibition highlights are frequent.
During the pandemic, to support Wuhan,our museum introduced the exhibition "Those Years, Those People, Those Events - Red Classics in Comic Books" from the former site of the Central Committee of the Communist Party of China in Wuhan,and planned the activities "We Invite You to Exhibit" and "Enjoy Paintings and Visit Exhibitions".We collaborated with the Nanchang Education Bureau to carry out the painting collection activity "See Red Comic Books, Draw True Heroes in Your Heart", receiving 982 paintings from elementary school students across the city, of which 65 outstanding works were exhibited on"May 18 International Museum Day"together,making it the first offline exhibition in Nanchang.On September 30, Martyrs' Memorial Day, to commemorate the 70th anniversary of the Chinese People's Volunteer Army's participation in the Korean War, our museum, in collaboration with the Korean War Memorial Museum (Dandong Museum) and Jiangxi Provincial Cultural Relics Store, launched the exhibition "Bloody Battles - Commemorating the 70th Anniversary of the Chinese People's Volunteer Army's Participation in the Korean War", showcasing 121 cultural relics (sets) from our museum and the cultural relics store for the first time, reviewing the glorioushistoryof the Korean War, vividly displaying the revolutionary spirit of the Chinese People's Volunteer Army. As of the end of the National Day holiday, the number of visitors reached as high as15,000, with many national media focusing on it. In addition, our museum also promoted the exhibition "The Republic's Generals Emerging from the Nanchang Uprising"and the exhibition "Bloody Battles"to the Anyuan Road Miners' Movement Memorial Hall,Nanchang County Museum, and Xinjian District Museum,making red-themed content accessible to more audiences.(3) Striving for progress, red education has achieved remarkable results.This year, our museum'seducation team won the 2020 Nanchang City May Day Labor Medal, and at the third Jiangxi Province Red Story Interpreter Competition and the second Jiangxi Province Red Tourism Excellent Interpreter Competition,interpreters Yang Huan, Xiong Tian, and others receivedsecond prizes in the professional group, excellence awards, and third prizes in the volunteer group, among many honors.Our museum's "People-oriented, Making Red Education Come Alive - A Typical Case of Research and Education in Red Tourism Development at the Nanchang August 1st Uprising Memorial Hall" was also selected as one of the 60 typical cases of red tourism development organized by the National Development and Reform Commission and the Ministry of Culture and Tourism.andMost of the nationally selected cases are regionally based, and our museum is the only unit selected for red education cases, representing the province at the national red tourism cultural innovation development exchange and red work seminar to share our case,adding new colors to the "August 1st" education.
Around major holidays and commemorative days, combining online and offline,our museumconducted 30 themed educational activities such as "Origami Cloud Memorial" and "I Am the Inheritor of Intangible Cultural Heritage, Celebrating Dragon Boat Festival in the Memorial Hall".We also held 6 live broadcasts.Among them,making it the first offline exhibition in Nanchang.讲解员杨欢、熊恬等获专业组二等奖、优胜奖和志愿组三等奖等诸多荣誉；我馆《“以人为本 让红色教育活起来”——南昌八一起义纪念馆研学教育红色旅游发展典型案例》更入选了国家发展改革委、文化和旅游部组织的全国60个红色旅游发展典型案例之一making it the first offline exhibition in Nanchang.全国入选案例多以地区为主，我馆是唯一以红色教育案例入选的单位，并作为全省代表参加全国红色旅游文化创新发展交流暨红色工作研讨会做案例分享，为“八一”宣教再添新彩。
围绕各大节日、纪念日，线上与线下结合，我馆开展了“折纸云共祭”“我是非遗传承人 纪念馆里过端午”等30次主题教育活动，配合直播6次。其中The "Origami Cloud Memorial" special event during Qingming Festival received over 10 million clicks on the Sina Weibo platform, and the WeChat public account article had a reading volume of 14,000, with over 500 "Time and Space Mailbox" video dialogues.It gained high social attention; "Tracing the Footsteps of August 1, Remembering the Red Original Intention" attracted more than 20 media outlets, with 40 platforms broadcasting live simultaneously, accumulating nearly 10 million views.
Keeping pace with the times, the publicity matrix is making a strong impact.Improving the official website andnew mediaDuring the pandemic,the WeChat public accountlaunched"The Most Beautiful Voice of the Fight Against the Epidemic"and the series of high-quality columns such as "Cloud Tour August 1,""Cloud Tour August 1"As ofdesigned different spokespersons for the August 1 Museum based on content themes.The cartoon image "Little Junjun" tells red stories in a light and pleasant manner, fitting the current interactive new media context, andexpands influence through WeChat and Weibo platforms,forming a unique red cultureThe official Weibo其中In the first quarter of 2020, it was shortlisted in the top 100 of the "Zhongbo Hot Search List" and the top ten hot searches in the first, third, and sixth issues of the Zhongbo Hot Search List (revolutionary museums and memorials).It was awarded the title of "Top Ten Weibo in Jiangxi Province's Cultural Tourism System" in the first half of 2020.The series of videos planned and launched are popular across the internet.The micro-movie "Guardian of August 1" was played on all media platforms.Participated in the "Cloud Talk National Treasure" online short video promotion activity, launched promotional videos for cultural relics such as "Departure - The Lantern that Lights the Way Ahead," and won the "Special Award for National Treasure Storytelling."On the day of the Army Day, participated in the large-scale online live broadcast "Exploring Red Memories, Inheriting Red Culture - Entering the Place Where the Military Flag Was Raised" and "Our Team Towards the Sun" jointly organized by Xinhua News Agency, Learning Power, and the Central People's Television Station, vividly telling the story of the Nanchang Uprising, allowing the audience to "cloud tour the museum" online without leaving home.；Going against the current, the cultural and creative industry bravely crosses the winter.Since the pandemic this year, the number of visitors has sharply decreased, greatly impacting our museum's cultural and creative industry, but we are striving to inject new momentum and vitality into the development of the cultural and creative industry.Innovatively developing cultural and creative products,This year, we have developed 14 types of 34 high-quality cultural and creative products, including the "Heroic Little Junjun" series, personalized stamps for August 1, and August 1 postcards.Attemptingcross-industry integration,As ofcombining redcultural creativitywithfor the first time, collaborated with the Education Publishing House to create a children's hand-painted bookAs ofDigital technologycooperated with Jiangxi Provincial Geological and Mining Surveying Company to conduct80AR data modeling and APP production,Expanding sales channels,As of to actively respond to the industrial crisis, we are trying to cooperate with Yaobang Cemetery (Fuhua Mountain Scenic Area), Xiaoping Xiaodao Exhibition Hall, Nanchang Ship, etc. for consignment and distribution,and collaborating with the Shanghai Longhua Martyrs Memorial Hall to attempt online sales,This year's sales are expected to be aboutEnhancing influence, actively
promoting high-quality cultural and creative products to participate inmajor exhibitions and competitions such as the 2020 Jiangxi Cultural Development Tour Exhibition, the 2020 Jiangxi Province Cultural Tourism Creative Product Competition, and the 2020 China Red Tourism Expo, winning honors such as the Cultural and Creative Flagship Award, the Bronze Award for Creative Products, and the Excellent Award for Creative Design.今年疫情以来游客量锐减，对我馆文创产业的影响极大，但我们努力尝试为文创产业发展注入新的动力与活力As ofthe WeChat public account创新开发文创产品，今年共研发雄赳赳气昂昂小军军系列文创、八一个性化邮票、八一明信片等14种34件优质文创，并走出创意瓶颈，尝试跨界融合，将红色文创与研学结合，首次和教育出版社合作打造儿童手绘图书——“我们的八一”；与数字科技结合，与江西省地矿测绘有限公司合作进行AR数据建模及APP制作，目前已完成小军军APP制作及部分画面建模；二是拓宽销售渠道，为积极应对产业危机，与耀邦陵园（富华山景区）、小平小道陈列馆、南昌舰等合作尝试代销、分销，与上海龙华烈士纪念馆合作尝试线上销售，今年销售额预计约70万元。to actively respond to the industrial crisis, we are trying to cooperate with Yaobang Cemetery (Fuhua Mountain Scenic Area), Xiaoping Xiaodao Exhibition Hall, Nanchang Ship, etc. for consignment and distribution,提升影响力，积极推送优质文创产品参加2020江西文化发展巡礼展、2020江西省文化旅游创意产品大赛、2020中国红色旅游博览会等重大展会及比赛，荣获省文化旅游创意产品大赛文创旗舰奖、创意产品铜奖和创意设计优秀奖等荣誉As of
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